6/28/2012

Viva Forever, the new Judy Craymer musical

Update: the musical has already closed!


Mamma Spice Girls?
There had been a  lot of cajoling from Universal for some sort of sequel to Mamma Mia, and while the idea has not been totally and completely  ruled out, it not still apparently not something that Bjorn and Benny want to do. So this is what their jilted producer, Judy Craymer is doing instead, a Spice Girls inspired musical. 

The romantic comedy Spice Girls  musical is called Viva Forever.  It premiered on  December 11, 2012. Previews began  November 27, 2012 .
The musical survived bad reviews to crawl through six months, before it finally closed.

  According to the the latest press releases,  "The story follows the idea of an American Idol-type singing contest, a young woman with a chaotic home life who attempts to resolve her feelings about adoption, learning to believe in herself and about friendship and "girl power."
Nothing about three dads, hopefully they'll actually spring for a set this time. 
Absolutely Fabulous star Jennifer Saunders wrote the book for the musical, and Mamma Mia! producer Judy Craymer is executive producer. Marianne Elliot will direct. So like Mamma Mia,  another group of gals will be involved. Judy got massively rich from Mamma Mia, so now she is finally investing some of the money...on this.  It may work, Mamma Mia proves anything is possible. The one problem with this musical compared to Mamma Mia, or Jersey Girls, or Movin' Out is that Spice Girls have a smaller group of less interesting songs to worth with. "Viva Forever" itself is a song from the Spice Girls second album, like "Mamma Mia", it was a big UK hit, but was not a US hit.

In related Spice Girls/ABBA news-Melanie C. and Emma Bunton have recorded a cover version of "I Know Him So Well" from the musical "Chess" for Melanie's new album "Stages".
Spice Girls on June 26, 2012


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